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Hello, Even Tone!
Beat the odds to an even tone! AM | PM
Advanced serum with the synergies of niacinamide, propanediol, zinc, and holy basil that is known to, control excess oil production and improve your skin’s health.
Oil-Free | Fragrance-Free | Cruelty-Free | Non-comedogenic | pH: 5.2-5.7
Hello, Even Tone! is packed with Niacinamide & healing Holy Basil to deliver healthy, even-toned, nourished skin. Fortified with Zinc & Propanediol, this serum combats acne, enhances hydration and is the ultimate skincare multitasker!
It is known to:
- Even skin tone
Using Niacinamide indirectly increases the metabolic activity of cells. Eventually, cell turnover becomes consistent, and skin looks bright & even!
- Fade pigmentation
By inhibiting the synthesis of melanin, Niacinamide ensures existing spots and pigmentation get brighter with every use.
- Reduce acne
Anti-inflammatory Niacinamide creates a snug protective barrier of essential proteins. This process also reduces the production of sebum, helping in the prevention of acne
- Control oil/sebum production
Within a month, Niacinamide’s anti-inflammatory & calming properties start positively impacting the stress hormones in charge of overactive oil production, regulating your facial oils for a grease-free look.
- Improve skin texture
Niacinamide helps build keratin, the protein that keeps your skin firm and healthy while also rebuilding the skin barrier, for even, smooth & stronger skin
- Hydrate skin
Niacinamide can help your skin grow a ceramide (lipid) barrier which ensures your skin retains moisture, making it youthful & plump!
- 2.5% Niacinamide: An active form of Vitamin B3 that helps in improving blemishes, skin elasticity, underlying pigmentation, and excessive sebum production.
- 3% Propanediol: A great humectant that draws water to the skin and promotes water retention.
- 0.8% Zinc: A great anti-inflammatory and anti-bacterial ingredient for reducing acne
- Holy Basil Extract: Prevents and reduces acne and moisturizes your skin.
Aqua (Water), Propanediol, Niacinamide, Dimethyl Isosorbide, Glycerine, Ocimum sanctum (Tulsi/Holy Basil) Extract, Panthenol, Zinc Pca, Propylene Glycol, Cellulose Gum, Chondrus cripsus Powder (Carageenan), Ceratonia siliqua Gum, Xanthan Gum, Glucose, Phenoxyethanol And Ethylhexylglycerine, Sodium Gluconate.
How to Use
- Before using for the first time, do a patch test
- Cleanse face
- Apply 4-5 drops of serum on your face and gently massage into skin
- Once absorbed, follow up with Sunscreen (AM) or moisturiser (PM)
Word of Advice: Read the section on “Picking a concentration” to know the frequency of use and the right routine.
Let's get nerdy!
Niacinamide (or nicotinamide) is a type of vitamin b3, a pyridine derivative, that is found in many foodstuffs like vegetables, meat, cereals, and fruits. This non-irritant & water-soluble chemical is known for its brilliant ability to reduce blemishes and acne scars over time, give a more youthful appearance and fight against free radical damage. It also has a similar pH to that of our skin, i.e., 5.5-5.6.
Our skin has pores containing hair follicles and sebaceous glands (sebum-producing microscopic organs), which help seal moisture inside the skin and prevent foreign substances from entering. When dead skin cells are stuck together by keratin, they start layering on top of these pores, clogging them while the sebaceous gland keeps producing sebum, which gets trapped inside the clogged pores. These pores, when infected with bacteria, form acne or pimples.
Amino acid tyrosine is oxidized by the enzyme tyrosinase to form melanin. Melanosomes are intracellular organelles, present in melanocytes (melanin-producing cells), that are responsible for producing and storing melanin. These melanosomes are transferred from melanocytes to keratinocytes because of which pigmentation occurs. However, during excessive UV exposure, hormonal changes, and aging tyrosinase activity increases, because of which the amount of melanin produced is more and melanosome transfer from melanocytes to keratinocytes also increases, which causes hyperpigmentation.
Skin cells are present in layers, the stratum corneum (outermost layer) has dead skin cells while the cells below the stratum corneum are still young and maturing. Furthermore, desmosomes are ‘binding bodies’ in animal tissue that anchor two adjacent cells together, keeping skin cells organized. During metabolism, enzymes break down desmosomes of dead skin cells, leading to the separation of dead skin cells and subsequent shedding of the stratum corneum. This process of dead skin cells shedding and the younger cells replacing them is called skin cell turnover. However, with aging the rate of metabolism decreases because of which the enzymes causing the breakage of desmosomes are produced at a very slow rate. In that case, the dead skin cells stay intact causing the build-up of dead skin layers, hence slower skin cell turnover.
STRUCTURAL INTEGRITY OF SKIN CELLS
During glycation, covalent bond forms between amino acids on collagen fibers and amino acids on elastin fibers. Because of the presence of covalent bonds, the bonds are difficult to break, this causes the skin to become rigid.
MECHANISM OF ACTION
NADH (Nicotinamide adenine dinucleotide + hydrogen) and NADPH (Nicotinamide adenine dinucleotide phosphate) are coenzymes that are like energy units in a cell. They carry forward metabolic activities in a cell, but with age NADH and NADPH, concentration decreases because of which the rate of metabolism decreases. Upon supplementing niacinamide topically, the concentration of NADH and NADPH increases, subsequently It also prevents the loss of water from the skin, keeping it hydrated.
Niacinamide is an anti-inflammatory and anti-microbial ingredient, so it prevents acne-forming bacteria from growing, eventually preventing acne formation. Also, it reduces sebaceous lipogenesis (sebum production), making it a good ingredient for oily skin.
Niacinamide regulates collagen production and reduces the rate of glycation, keeping the collagen framework intact. This helps in reducing wrinkles and fine lines, eventually making your skin look younger. Niacinamide also decreases UV-mediated damages, it decreases the number of free radicals generated when the skin is exposed to UV radiation.
Do's and Don'ts
- Cleanse your face thoroughly before using the serum.
- Apply sunscreen after moisturization.
- You can use it with other serums.
- Do a patch test before using the serum.
- Do not use it with Vitamin C serum.
- Do not jump to a higher concentration immediately.
- Don’t use if suffering from gall or kidney issues.
1) What is the right age to start using Niacinamide serum?
You can start using our Hello, Even Tone serum at 18 years old.
2) Does it have any side effects?
Niacinamide suits every skin type and does not have any particular side effects. We recommend a patch test before using the product and also starting with a lower concentration and a proper regime, especially if you’re a beginner.
3) Should anyone avoid it?
Research shows that niacinamide is safe for everyone. We recommend a patch test before using the product and also starting with a lower concentration and a proper regime, especially if you’re a beginner.
4) How does niacinamide work as an ingredient?
Niacinamide helps in providing an added boost to your cells that help in fighting free radical damage in the form of NADH and NADPH. It creates a protective barrier with essential proteins that are required by your skin. This process also reduces the production of sebum, helping in the prevention of acne and blemishes.
5) Can niacinamide cause purging?
Niacinamide is known to cause skin turnover meaning certain people can experience purging for a few days. However, with Serumique, you have the flexibility of starting easy with our lower concentration to help your skin adapt to the ingredient over time.
6) How many times should I use this product?
We recommend that you use this serum twice a day. Ensure that you follow it up with sunscreen during the mornings!
7) Can skincare beginners use this serum?
Absolutely, we would recommend that you start with our lower concentration level of Niacinamide and Zinc, which performs brilliantly on the skin! If your regime demands more, then escalate to our higher concentration level of niacinamide and zinc serum.
8) What is the pH level of this serum?
The pH level of this serum is between 5.2-5.7.
Why picking the right concentration matters?
Every professional was once a beginner, just like your skin. It is crucial to understand your skin’s tolerance and choose an ingredient concentration that won’t damage the barrier (or your faith in skincare)
It takes 8-12 weeks for skin to adjust to a certain concentration of Niacinamide & show results. Serumique Suggests moving to a higher concentration only after 8-12 weeks! Our robust research allowed us to understand that the best results come through between 2.5%-5% Niacinamide.
* Recommended by Dermatologists
Hello, Even Tone!
(Choose the stage below which suits you best, to reveal our secret!)
Picking the right concentration if you are a
Percentage to pick-
First-time users and people with sensitive skin start with 2.5%
Once or twice daily
Move up to 5% after 2 months, or when skin has adjusted.
Percentage to pick-
Used niacinamide a few times? Pick 5%
Once or twice daily
5% is the ideal percentage that you must stick to. We do not recommend a percentage beyond it.
Sincere results @
Take it slow and your skin will thank you.
I have been struggling with my oily skin and that’s when I started using Niacinamide serum which has helped my super oily skin and has been my favorite product so far and it has also reduced my acne breakouts. They have a 5% Niacinamide too but I would recommend you to go with 2.5% and then go for a higher percentage. Take it slow and your skin will thank you.
Serumique’s Sensational Squad
Testing the review app for shopify. An amazing product. It improved my skin texture within few weeks. Definitely recommend it to anyone having sensitive skin. Cheers!